Brand Strategy – Positioning, differentiation, brand essence

Naming – Creating memorable brand names

Tone of Voice & Messaging – Brand personality, key messages, storytelling

Visual Identity – Logo design, color systems, typography

Brand Guidelines – Consistency frameworks for long-term brand building

Market opportunity assessment and category analysis

Target audience definition and buyer profiling

Competitive landscape and whitespace positioning

Pricing strategy and margin modeling

Portfolio architecture and SKU launch sequencing

Channel strategy (DTC, Amazon, retail, club, specialty, foodservice)

Retail readiness planning (sell sheets, pitch decks, trade materials)

Promotional calendar development

Launch roadmap and milestone planning

Trade marketing strategy and in-store activation planning

E-commerce launch optimization (PDP strategy, content hierarchy)

Influencer and partnership alignment strategy

Sales story development and key selling points

Retailer pitch preparation and buyer meeting strategy

Post-launch performance review and optimization plan

Line extension strategy and expansion roadmap

Concept development and structural ideation

Dieline creation and engineering specifications

Format selection (pouches, cartons, trays, sleeves, rigid, flexible, etc.)

Material selection and substrate recommendations

Barrier and protection strategy (moisture, oxygen, light, tamper evidence)

Size optimization for product fit and cost efficiency

Machine compatibility planning (form-fill-seal, flow wrap, cartoners, etc.)

Prototyping and mock-up development

Pack-out configuration planning (inner packs, master cases, palletization)

Retail shelf and display configuration strategy

E-commerce durability planning (drop test, crush resistance)

Vendor collaboration and print production oversight

Concept Design - effectiveness focused, aesthetics conscious

On-Pack Messaging & Hierarchy – you’ve got 3 seconds, make it count

Range Architecture – align your packaging for max impact

Retail & Shelf Testing – Tested in the real world

Finished art development - press ready artwork designed for print from the start, press checks and print consulting

Label compliance review and approval (USDA regulations) with our internal auditor

Ingredient statement verification and formatting

Nutrition Facts Panel development

Allergen declaration

Claims substantiation review (structure/function, nutrient content, organic, etc.)

USDA inspection legend placement and approval coordination

Net weight statement accuracy and formatting

Safe handling instructions (for meat/poultry)

Mandatory vs. voluntary claim differentiation

Warning statements and required disclosures

Principal Display Panel (PDP) hierarchy compliance

Barcode and traceability integration with GS1

Cross-functional coordination with co-packers and regulatory consultants

Product Photography

Lifestyle Photography

Brand photography strategy and shot list development

Art direction and visual storytelling framework

Packaging hero shots (studio + lifestyle)

Product-in-use photography

Food styling and prop sourcing coordination

Texture and detail macro shots

Retail environment mockups (in-basket, on-shelf, freezer, etc.)

E-commerce compliant white-background imagery

Amazon-ready asset creation (infographics, feature callouts)

Social media content photography

Campaign imagery for launches and retailer pitches

Lighting direction and mood development

Photographer and stylist sourcing

On-site shoot direction and oversight

Image selection and brand consistency review

Post-production guidance (retouching, color accuracy, shadow integrity)

Image optimization for print vs. digital use

Packaging supplier identification and vetting

Domestic and international vendor sourcing

RFQ development and bid comparison

Cost negotiation and value engineering

Material specification development (films, board, labels, closures, etc.)

Print method selection (flexo, offset, digital)

Press checks and color management oversight

Prototype and production sample coordination

MOQs, lead time, and inventory planning

Production scheduling alignment with co-packers

Machine compatibility and line trial coordination

Quality control standards and defect mitigation planning

Structural testing (seal strength, drop tests, barrier validation)

Regulatory-compliant material sourcing

Sustainable material sourcing and reduction strategy

Master case and pallet configuration planning

Ongoing vendor relationship management

Cost modeling and margin protection strategy

Co-packer identification and qualification

Facility audits and capability assessments

Packaging integration with filling lines

Line trials and first production oversight

Retail sell sheets and one-pagers

Line review presentations and buyer pitch decks

Product launch kits for sales teams

Trade show booth graphics and signage

Retailer-specific pitch customization

Competitive comparison sheets

Case stack and pallet display mockups

PDQ and in-store display concept development

Planogram visualization support

Product spec sheets and compliance documentation packets

Sample kit design and presentation packaging

Trade advertising creative

Promotional calendar sell-in materials

Retail-ready product photography for sell-in decks

E-commerce retailer content packages

Data storytelling visuals (velocity, margin, category growth)

Post-meeting recap decks and follow-up materials

Website strategy and user journey mapping

Sitemap architecture and content hierarchy development

Brand-aligned visual design system

Homepage and landing page design

Product detail page (PDP) design and optimization

E-commerce integration (Shopify, WooCommerce, etc.)

Mobile-first responsive design

Conversion optimization strategy (CTA placement, UX flow)

SEO foundational setup and on-page optimization

Copywriting and brand messaging integration

Photography and video integration planning

Retail locator and distributor portal integration

Blog and content marketing structure

Email capture and CRM integration

Analytics setup and performance tracking

ADA accessibility considerations

Site speed optimization

Post-launch testing and refinement

Ongoing site updates and maintenance strategy